The retail industry continues to evolve and the importance of data in strategic decision making can alter the success trajectory of organizations. It empowers entities to develop new business possibilities, predict behaviors and trends, optimize costs, spawn revenue and maximize ROI. These factors not only enable the marketplace to evolve over time, but drive savvy organizations to be more amenable to paradigm shifts within the industry. Black Nisus can help companies navigate through challenges within a constantly changing environment to make more informed and insightful operational decisions.